By Hannah on December 16, 2025
It's never too early to start planning for summertime at the public library! Get a jump start on Summer 2026 by learning tried-and-true promotional tips in our upcoming Learning Lab: Mix Up Your Summer Marketing Mindset. Join us Thursday, January 8 at 2pm ET as our guest presenter Cari Hillman shares how to make your summer reading program a huge success.
Cari serves as the Community Engagement Director for the MidPointe Library System in southwest Ohio, overseeing library marketing, community partnership development, and system-wide programming and outreach. Backed by her more than 20 years of marketing experience, Cari will outline the power of a comprehensive marketing plan and how to use Patron Point to engage more people.
We all know how important Summer Reading is for building community, fostering the love of reading, and attracting new patrons to the library. And let's face it – imagining warmer months will be good for our souls right now. Make your next summer reading program your best yet with proven strategies for optimizing communication and outreach.
This 1-hour webinar will cover:
- Introduction to Patron Point by Springy Dain
- The value of going "all in" on summer library programs
- Reframing your summer marketing mindset
- Tips for utilizing Patron Point in your summer reading program marketing mix
- Time for Q&A
Register now and join us on Thursday, January 8 at 2pm ET to learn marketing strategies that are scalable to libraries of all sizes!
Can't attend live and want the recording? Register and choose Watch the Recording and we'll email you a link to the recording after the session's over.
Interested in more Springshare Learning Labs? Be sure to browse our latest and greatest recordings!