Learning Lab: Boosting Survey Engagement with SMS
Have you ever tried to survey your community to see how to improve your services, only to have a disproportionate amount of responses from one demographic, skewing your results? When Maricopa County Library District (MCLD) encountered this problem, they improved their results by using targeted outreach via SMS to gather survey responses from the demographics they were missing! Save your spot in this upcoming Learning Lab: Boosting Survey Engagement with SMS! On Wednesday, December 11, Samantha Mears of MCLD will show you how to use Patron Point’s Segments and SMS features to gather more balanced, actionable insights from their community….