By Hannah on November 12, 2025
Are you concerned about patrons losing their library cards due to inactivity? This month's Learning Lab is for you! Save your spot in this enlightening webinar: Don’t Let Them Go! Re-Engaging Lapsed Users with Patron Point on Thursday, November 20 at 10:30am ET.
Melissa Foster, Manager of Marketing and Communications at Barrie Public Library, used Patron Point to launch a targeted, three-part email campaign spotlighting new services and essential updates – achieving a 10% annual re-engagement rate. Melissa is passionate about finding innovative ways to reach new audiences and bring awareness to the magic of public libraries. Take advantage of her expertise and learn how to develop compelling content that builds urgency, identify patrons to reach out to, and measure your results. Before removing inactive patrons from your system, learn how a timely reminder about the value of a library card can inspire them to reconnect with your library community!
This 1-hour presentation will cover:
- Variables with lapsed users & what to consider with Springy Lyndsay
- Identifying segments you want to target
- Crafting engaging emails that encourage patrons to renew
- Tracking results to measure success
- Time for Q&A
Register now and join us on Thursday, November 20 at 10:30am ET to learn proven strategies for fostering engagement with inactive patrons.
Can't attend live and want the recording? Register and choose Watch the Recording and we'll email you a link to the recording after the session's over.
Interested in more Springshare Learning Labs? Be sure to browse our latest and greatest recordings!