By Hannah on October 2, 2025
Don't miss out on our upcoming Learning Lab: Inboxes Across the Islands: A Library’s Journey to Greater Patron Engagement on Wednesday, October 15 at 3:00pm ET. Learn how strategic and consistent messaging can lead to significant outreach results!
Discover how the Hawai'i State Library successfully rolled out a unified marketing platform across multiple library branches throughout the islands, reaching thousands more patrons than ever before! With an impressive 50% average read rate, the campaign led to significant increases in summer reading participation, new library card memberships, and attendance at in-person library programs.
In this session, Danielle Todd, the Staff Development Coordinator at Hawai'i State Library, will share how she launched the program using Patron Point. She'll demonstrate how they trained staff to use the platform and scaled it from a pilot project to a full system-wide implementation – all while in the middle of a library rebranding.
This 45-minute presentation will cover:
- Introduction to Patron Point by Springy Michelle
- Tips for scaling across multiple library locations
- Using the power of Patron Point to share a system-wide rebranding
- Evaluating the impact of library marketing
- Lessons learned and future plans
- Time for Q&A
💌 Want to take a peek at one of their emails? Check out Hawai'i State Library's rebranding announcement! This email, sent via Patron Point, introduces the library's new logo and shares the symbolism and story that inspired it.
Explore Other Ways Libraries Are Using Patron Point
As a communication tool, Patron Point can be used in a number of exciting ways to meet the needs and priorities at your library, such as:
- Library card renewal campaign
- Welcome campaign for new cardholders
- Branded monthly newsletter
- Personalized reading recommendations
- Custom overdue notice
Ready to Optimize Your Outreach?
Get in touch with us for a quote or to set up a personalized demo.