Tips for Marketing Events with Springy Tools
From SpringyCamp to sneak peeks and product demos, the Springy Team hosts a lot of events. Here at Springshare, we know that planning a great event is about more than just the session itself; effective communication and follow-up can make or break attendance and engagement. Over the years, we've perfected the art of promoting events using a blend of strategic marketing and evaluation methods.
In this session, Springys Talia and Lilly will take you behind the scenes to show you how Springshare advertises events from idea inception through execution. They'll showcase tips and tools for marketing your library events effectively, plus strategies for using your existing Springshare tools in ways you might never have imagined.
Finally, Talia and Lilly will dive into the important work that goes on after the event. For both online and in-person events, users have come to expect follow-up. They'll explore how Springshare uses post-event communication as an opportunity to share resources, increase engagement, and gather information that will help you plan and promote events even better going forward.
This 75 minute webinar will cover:
- Strategies for creating an editorial calendar
- Breaking out a marketing campaign into actionable tasks
- Tips for promoting your event in LibCal with appealing graphics and language
- Planning out and coordinating communication blasts
- Using LibGuides for post-event follow-up
- Analyzing outcomes & effectiveness with LibInsight
- Time for Q&A
Meet the speakers!
Lilly Sundell-Thomas is a Marketing Specialist at Springshare! Lilly has many years of experience in public libraries and has held various roles, including YA Librarian, Programming and Outreach Librarian, and Assistant Director. When she's not at work, she enjoys baking, knitting, and hiking with her dog Pepper.
Talia Resendes is the head of the Marketing team here at Springshare. Prior to becoming a Springy, she worked as the Digital Initiatives Librarian at Johnson & Wales University for over 5 years. Talia enjoys knitting, upcycling furniture, and relaxing in her cabin in the Catskills.
Can't attend live? Register to receive access to the recording.
If you missed any SpringySessions, watch them here:
Designing Compelling Images, Moving Beyond Numbers: Telling a Story with Data, Tips for Delivering Excellent Chat Reference, Takeaways from Springshare Customer Service Experts, Grow Your Email Marketing List