Our client libraries will really like this new thing we’re doing – namely, we have started creating marketing/advertising/pr materials to help our clients promote the wonderful things they are doing with our products – LibAnswers, LibGuides, and CampusGuides.
The first marketing/advertising “how to” we put together is for LibAnswers – http://help.springshare.com/advertisingsms. It’s full of great ideas and practical advice about how to encourage patrons to use your LibAnswers SMS service – things like tear-away flyers with your SMS number, business card stickers, adding your SMS number to your databases, using keywords in classroom instruction, etc. There are many *free* templates you can download and customize for use within your library.
http://help.springshare.com/advertisingsms. Use it, and don’t lose it! 🙂
If you don’t have our SMS/Texting module for LibAnswers, check out what you’re missing!