Patron Point 2024 Wrapped
From spectacular sending stats to impressive outreach efforts, public libraries using Patron Point‘s email automation tools had quite the year in 2024! Check out these highlights, then read on for our favorite Springy tips to turbocharge your email marketing in the year ahead. Half a Billion Emails Sent Using Patron Point, libraries sent 500 million emails to their patrons. This includes notices, welcome emails, re-engagement, and marketing! 12,000 Reconnections with Inactive Patrons When Hawaii State Library reached out to remind patrons of the incredible services they offer, they were able to engage with over 12,000 inactive patrons. Patrons may have…