By Kelsey on September 8, 2025
Your library is the cat’s meow, but how do you make sure your community knows that? With the right catitude and Patron Point, anything is pawsible! Register now for the Learning Lab: Create Engaging Automated Emails on Wednesday, September 24 at 12:30pm ET where you’ll learn how the Chattanooga Public Library fostered stronger patron relationships and increased engagement.
Now wait a meowment – who says that automated emails have to be boring? What if that card renewal reminder or overdue notice could be fun and informative? That’s exactly the transformation Chattanooga Public Library achieved when Christina Sacco decided to infuse their automated communications with a dose of feline-inspired fun. By embracing the universal appeal of cat memes and a playful tone, Chattanooga moved far beyond traditional templates and connected with patrons on a personal level while delivering important updates.
In this Learning Lab, you’ll get an inside look at how Chattanooga harnessed Patron Point’s powerful email automation tools to craft a communication strategy both effective and entertaining. And the data backs it up! These un-fur-gettable emails didn’t just generate delight, they bolstered patron retention, grew engagement rates, and contributed to a tangible reduction in lost materials over the last year.
Join us to see how humor, visual storytelling, and intentional branding led to emails patrons actually look forward to – turning routine interactions into memorable moments.
This 1-hour presentation will cover:
😻 Introduction to automated emails with Patron Point by Springy Lyndsay
😻 How emails can save staff time
😻 Chattanooga's strategy for personalizing emails to the community
😻 The methods used to measure results
😻 Time for Q&A
Don’t miss your chance to discover how your library can use creativity to deliver value – and plenty of smiles – to your community. 🐈
Do you have the curiosity of a cat? Here's a sneak peek of one of Chattanooga Public Library’s emails, sent as part of their Patron Point Renew campaign for patrons whose expiration date is coming up.
If your library is using Patron Point – or any Springy Tool – in a unique or innovative way, we'd love to hear about it: present with Springshare or submit to Springy Picks!