By Kelsey on November 19, 2024
Have you ever tried to survey your community to see how to improve your services, only to have a disproportionate amount of responses from one demographic, skewing your results? When Maricopa County Library District (MCLD) encountered this problem, they improved their results by using targeted outreach via SMS to gather survey responses from the demographics they were missing!
Save your spot in this upcoming Learning Lab: Boosting Survey Engagement with SMS! On Wednesday, December 11, Samantha Mears of MCLD will show you how to use Patron Point's Segments and SMS features to gather more balanced, actionable insights from their community.
Customize Patron Point Segments to your library's unique needs:
- Target the right audience with segments created from robust data from multiple sources including your ILS.
- Create dynamic content to give patrons personalized messages based on their segment.
- Use your patrons' preferred method of communication (including SMS) to get the most engagement.
Wednesday, December 11
2:00pm - 3:00pm Eastern Time
Can't attend live and want the recording? Register and choose Watch the Recording and we'll email you a link to the recording after the session's over.
What you can look forward to:
- How MCLD set goals for survey audience participation
- How they set up segments within Patron Point
- The final results of their community survey
- An explanation on SMS by Springy Michelle
Meet the needs of your community by getting more survey results using Patron Point Segments!