MIAMI (January 12, 2024) - Springshare, a leading cloud software vendor for libraries, is pleased to announce that its email marketing and automation tool, Patron Point, has received a platinum award in LibraryWorks’ tenth annual Modern Library Awards (MLAs).
The MLAs were created to recognize the top products and services in the library industry in a truly unbiased format. Products and services were submitted in the fall using a simple application, and then were posted on a private site with an enhanced description and attendant materials. These products were batched into small groups and sent to the LibraryWorks database of more than 80,000 librarians at public, K-12, academic, and special libraries. Only customers with experience with these products/services in their facilities were permitted to judge the products/services, resulting in a truly unbiased score. Each judge scored the product on a numeric basis from 1-10 on a series of questions regarding functionality, value, customer service, etc.
“Patron Point is above and beyond any other newsletter or customer support service I have used,” stated an anonymous judge. “Their dedicated customer support is top notch. Which company offers personally tailored training labs designed just for you? I love how you can create a variety of ways to connect with Library users, the creative approach to connect with your patrons from weekly newsletters and anniversary to welcome campaigns with everything in between. Patron Point walks you through every step of the way whether you are a new user or not. Their customer support, personal and broad training, personalization of emails with Recommends book service or segmenting email content provides all the tools anyone needs to succeed in reaching out to their patrons. Patron Point is the BEST!”
Ian Downie, President of Springshare’s Public Library Division, commented, “We are extremely proud to receive the Platinum award for the third year running. Not only does it recognize that our tool is leading the way in library marketing, but it also highlights our ongoing innovation and investment in product development. It was fantastic to see the positive customer comments not only about how good the product is, but how responsive and helpful our support and account management teams are in helping the libraries improve their marketing. It is a great testament to the hard work the team put in here and we are very grateful for the continued support of the hundreds of libraries that subscribe to Patron Point.”
Patron Point is a fully-featured marketing automation tool that helps hundreds of libraries around the world drive their digital marketing and attract, onboard, inform, engage, and retain library customers through targeted marketing and automated engagement.
It is the first of its kind patron engagement platform built specifically for public libraries harnessing data from a wide range of library systems including the ILS, ebook platforms, event/PC/room booking systems, databases and websites to build a unified view of the patron’s engagement with the library.
With Patron Point, libraries more fully engage their patron audience across multiple channels, including email, website forms and pop-ups, web widgets and social media tracking, and SMS. Libraries can benefit immediately from a foundation of Proven Programs™ or create their own workflows that are customized to their unique user communities and needs.
Jenny Newman, publisher and MLA program manager, said, “I am not at all surprised that Springshare’s Patron Point scored so well. They’ve been at the forefront of the industry for years and are seen as one of the go-to platforms for library marketing and patron engagement. I am excited to see what they have in store for us now that they are a part of the Springshare team!”
Springshare software helps libraries engage with their communities and deepen relationships with users. Our SaaS suite is used by over 7,500 libraries in 105 countries around the world.
LibraryWorks helps administrators to make informed decisions about library technology, automation and software, collection development and management, facilities and furnishings, staffing, purchasing, and other areas that drive effective strategic planning and day-to-day operations. Our family of resources can enable you to identify best practices, monitor trends, evaluate new products and services, apply for grants and funding, post or find a job, and even enjoy some library humor.
About the Modern Library Awards program
The Modern Library Awards (MLAs) is a review program designed to recognize elite products and services in the market which can help library management personnel enhance the quality-of-experience for the library user and increase the performance of their library systems.