MIAMI, FL (November 15, 2024) - Springshare is thrilled to announce that Boynton Beach City Library and the Cornwall Library and Information Service have selected the Patron Point platform to support their communication and marketing efforts.
Boynton Beach City Library (BBCL), out of Boynton Beach, Florida, has partnered with Springshare's Patron Point platform to enhance patron communications. Using a robust audience segmentation strategy as well as implementing an additional SMS messaging module for notifications, the library intends to provide timely and tailored messaging to its patrons. BBCL is excited to enable a deeper connection with library users that will encourage a more profound adoption of resources, events, and services. Boynton Beach City Library serves a city of roughly 70,000 residents, circulating more than 360,000 items among them.
Cornwall Library and Information Service (CLIS), based in Truro, United Kingdom, has selected the Patron Point marketing automation platform to take a more strategic, data-driven approach to marketing. By using customer profiling and segmentation, CLIS intends to provide more targeted and timely communications that will increase awareness of the library’s services and collections, thus increasing patron engagement. Circulating more than 1,650,000 items annually, the Cornwall Library and Information Service is a proven source of information and services that deliver valuable, life-enhancing experiences for its members.
About Patron Point
Patron Point is a fully featured patron relationship management system that helps public libraries around the world attract, onboard, inform, engage, and retain library customers through targeted marketing and automated engagement. Libraries can benefit from a foundation of Proven Programs™ or create their own workflows that are customized to their communities and needs.
About Springshare
Springshare helps libraries and educational institutions elevate their online presence to better serve and engage their users online. Founded in 2007, Springshare serves over 7,500 institutions across more than 100 countries.