Patron Point 2024 Wrapped

From spectacular sending stats to impressive outreach efforts, public libraries using Patron Point's email automation tools had quite the year in 2024! Check out these highlights, then read on for our favorite Springy tips to turbocharge your email marketing in the year ahead.

Half a Billion Emails Sent

Using Patron Point, libraries sent 500 million emails to their patrons. This includes notices, welcome emails, re-engagement, and marketing!

12,000 Reconnections with Inactive Patrons

When Hawaii State Library reached out to remind patrons of the incredible services they offer, they were able to engage with over 12,000 inactive patrons. Patrons may have forgotten about the library but want to use it!

AI Achieved Results

Lansing Public Library wanted to increase their open rate, and by using the AI Sending Tool to deliver emails based on patrons' preferred open times, they did!

Email Marketing Tips from the Springy Experts

• Send an automated welcome email to patrons within 24 hours of them getting a library card while interest is high.
• Ensure your email looks just as good on mobile devices by using the email preview feature before you send.
• Use the AI feature to create an irresistible subject line and send at the best time for improved open rates.
• Add library events and recommendations to your ILS holds notices to capitalize on your emails with the highest open rate.

Contact us to add your stats to 2025!

Want to learn more about Patron Point? Contact us for more information, pricing, or a demo.